ask about our magazine. What is the
circulation? Where is it distributed?
How is it distributed? And many other
common questions. The following is
a brief history along with the answers
to many folks' questions about us.
Waters Magazine was founded in 1987
by Faith and Tony Balita and run by
them for the next 13 years. Based
on prior experience, Balita saw a
void in the regional marketplace much
like USA Today detected the opportunity
among daily newspapers. The void was
quickly filled by distributing the
initial W&W product that offered
readers an editorial concept that
a survey dictated.
2001, Christopher (C.C.) and Christine
McCotter took over the reigns from
the Balitas. Over the past two years,
Woods & Waters has seen even further
refinement and conceptual upgrades
to match or readers' and advertisers'
interests. New ongoing features include
the popular Destination File which
highlights a certain region of our
coverage area and accompanying expert
and the Day On The Water feature which
features a regional professional angler
on a public water. The new W2 also
places more emphasis on conservation-minded
short pieces, better Regional Reports,
a diverse Calendar of Events and editorial
themes for issue continuity.
Waters chose to stand out by offering
readers the type of information they
wanted -- where-to, how-to and what-to-use
feature articles with a mixture of
short news items and regional fishing
forecasts. We are proud to say we
run no cut and paste items -- everything
is generated by our staff and contributing
writers. Ad content is kept at a tasteful
percentage -- no more than 50%, also
giving advertisers more space to stand
out. The proof of concept correctness
in attracting and keeping readership
while generating response to advertisers
is attested to by the rapid growth
of the magazine and staying power.
No other regional publication has
ever enjoyed such success or lasted
"free" publications have
been mailed in bulk to selected distribution
points without any monitoring to assure
that supply is actually being exhausted.
Woods & Waters has incorporated
into its basic structure a system
that each person in the chain of distribution
has a vested interest in its public
consumption. They are trained to monitor
consumption each month, adjusting
quantities at distribution points
to match seasonal change.
years we have established an avid
and loyal following of anglers, hunters,
boaters and campers. We know that
a product properly presented, packed
with useful information guarantees
readership and advertiser response.
W&W is distributed from the MD/PA
line down to the VA/NC line out to
Radford and over to Virginia Beach.
We are in every advertisers' shop,
all WAL-MARTS, Sports Authorities,
Green Top, Bass Pro Shops and other
key distribution points. Our subscription
list has grown 355% in the past two
years. We currently are reaching nearly
50,000 folks via our print edition
and an average of 58,000 each month
via this website.
at our logo reveals our publication's
commitment to respecting the environment.
The logo symbolically represents the
earth, trees and water -- intended
to reflect our deep concern of our
fragile environment. In other words,
we have a passion for our business
-- we're not just in it for the money.
We are part of a number of charity/conservation
efforts including Women In The Outdoors,
The Lake Anna Fish Structure Enhancement
Program, the Green Top/Woods &
Waters Sportsman of the Year Award
and more. If you want to be part of
a publication that genuinely tries
to help its advertisers, readers and
environment, join the Woods &
Waters team today.
us by email or by calling 1.540.894.5960.