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The electrification of outboard motors is coming – soon. That is the #1 trend we are following in this segment of the fishing marketplace. Mercury Marine is said to …
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In the ever-changed world of marine electronics, forward-facing, real-time sonar continues to drive technological advances. Keeping your transducer automatically pointed at the fish while you watch them react to your …
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So many lures and so little space! The past two years has created an explosion in fishing interest and the industry has responded accordingly. There are many new rod and …
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After a period of contraction as far as the overall number of choices in boat manufacturers during the late 2010’s, the past few years has seen some new options for …
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Nothing kindles my fire like cold water smallmouth fishing. Over the decades however, I have learned that one man’s cold water can mean something completely different depending on your geography. …
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Each year there are hundreds of new baits introduced by dozens of manufacturers both big and small. Hard plastic, soft plastic, metal and hybrid super strong materials are all shaped …
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