News

  This month’s W2 Profile features one of the most humble, hard-working, kind folks we’ve met in our 30+ years. Dave Farrington, 62, hails from around Greensboro, NC and many …

  The electrification of outboard motors is coming – soon. That is the #1 trend we are following in this segment of the fishing marketplace. Mercury Marine is said to …

 In the ever-changed world of marine electronics, forward-facing, real-time sonar continues to drive technological advances. Keeping your transducer automatically pointed at the fish while you watch them react to your …

So many lures and so little space! The past two years has created an explosion in fishing interest and the industry has responded accordingly. There are many new rod and …

After a period of contraction as far as the overall number of choices in boat manufacturers during the late 2010’s, the past few years has seen some new options for …

The days are short, the weather can be rough for fishing, the NFL and hunting seasons are ending.  What to do?  It’s time to get off the couch and grab …