W2 Profiles feature notable people in the world of fishing, hunting and conservation. We think their contributions or stories would be interesting and inspiring to you, our valued readers, …

Each year we scour the aisles at the Richmond Fishing Expo for new stuff to use during our New Product Showcase seminars on the bass tank as well as to …

The days are short, the weather can be rough for fishing, the NFL and hunting seasons are ending.  What to do?  It’s time to get off the couch, grab your …

In a world where the heros of freshwater fishing (BASSMaster Elite Series competitors) are spending an average of $19,443 on electronics for their boats do not underestimate the importance of …

Of the big four (Honda, Mercury, Suzuki and Yamaha) it looks like Mercury might have made the biggest move to turn the heads of area bass boat owners with the …

Where will 2025 take us as far as new bass boats? Trends we are seeing include the return of touch screen controls on the helm, padded foam cockpit floors, bow …